Mission and values
We are dedicated to producing and marketing high-quality food products which contribute to improving people’s lives!
Mission
We create and market high-quality food products which improve people’s quality of life! We wish you to be sure that when buying our products, you buy foods with excellent gustatory and nutritious qualities.
Vision
We shall continue to strive after further developing and improving our production and marketing experience, constantly defending our leading position through our main values:
Quality
The customers desire is our command, and quality is the basis of our work, our goal being providing value for money.
Responsibility
As people, we require full responsibility from ourselves; as professionals we support others in their responsibilities.
Reciprocity
The mutual benefit is shared benefit, and the shared benefit is a prerequisite for long-lasting success.
Efficiency
We utilize our resources completely, wasting nothing and doing what we are really excellent at.
Freedom
We need freedom in order to build our future. We need our consumers in order to stay free.